The proposal at that time was a risky one: contemporary design in a still very traditional industry. But the company tried to emphasize the expression of a new and personal language through good design, and the combination ended up triumphant. Gandia Blasco’s textile collections were an unprecedented success.
José kept experimenting until the mid-90s, when GANDIABLASCO debuted by surprise- in the field of outdoor furniture, with a proposal that stunned everyone and changed the course of the company. The outdoor collections kept coming, and with them, success. The company made a name for itself in the world of outdoor furniture, but GANDIABLASCO did not forget its beginnings, and rugs remained an important part of the catalog.